IT IS A STATEMENT THAT INTRODUCES IMBALANCE INTO “NORMALITY”
THE STORY OF THE FIRST CABEÇA DE TOIRO WINE
A Legacy of Flavor and Quality
In 1996, a notable milestone in the history of Portuguese winemaking occurred with the launch of the first wine Cabeça de Toiro Reserva *VQPRD Santarém. This moment represented the beginning of a journey that would delight palates and celebrate the region's rich winemaking tradition.
Cabeça de Toiro Reserva wine, a pioneer in its category, was born from a meticulous and carefully planned process. From 1991, when the first grapes were harvested, until the wine was launched in 1996, each stage of the production process was conducted with dedication and expertise.
The process of creating this remarkable wine involved two distinct stages. The first took place in national oak barrels, where the wine had the opportunity to gain depth and complexity of flavors. The second stage, which took place in the cellar in 1993, contributed to the maturation and harmonization of the unique aromas and flavors.
*VQPRD: Quality Wine Produced in a Specific Region
The grape variety chosen to give life to this memorable wine was Castelão, commonly known as João de Santarém, grown in the Almoster vineyards, covering around 4 hectares of land. The combination of the region's soil and climate provided grapes of exceptional quality, which would later translate into a wine of unparalleled character. The visual result of Cabeça de Toiro Reserva is a beautiful dark maroon, which foreshadows the depth and richness of its essence. When enjoyed, it reveals an irresistible aroma of red fruits, triggering anticipation for what is to come.
The flavor of this wine is truly distinctive. Intense and full of nuances, it presents a remarkable character that is softened with a round and captivating finish. This harmonious combination of flavors is the signature that defines Cabeça de Toiro Reserva. Born with the *VQPRD Santarém seal, this wine is the expression of a legacy of quality and tradition that spans generations. With every bottle of Cabeça de Toiro Reserva, an ongoing commitment to excellence, innovation and love for the art of creating extraordinary wines is celebrated. Since its release, this wine has been a symbol of pride for the region and a tribute to the mastery of the winemakers who created it. Cabeça de Toiro Reserva, more than a wine, is an experience that leads us to explore our senses and delve into the riches of Portuguese terroir.
A RADICAL AND IMPACTFUL CHANGE OF IMAGE
The year 2007 was a moment of remarkable transformation in the history of Cabeça de Toiro.
This change was not just aesthetic, but a complete redefinition of its look and identity. The new image, created by Bruno Rolo, remains today, a disruptive expression that the brand courageously embraced, aligning perfectly with the identity of a truly Portuguese wine, full of personality, culture and tradition.
The image transcended conventional limits, challenging the status quo, exploring new frontiers of visual expression. It was a revolution in itself, representing an artistic approach that reflected the authenticity and depth of Cabeça de Toiro wine.
The claim "A wine with body and soul" encapsulates the essence of Cabeça de Toiro. It is an invitation to explore every drop of this nectar that has a rich and deep personality.
Inviting you to delve into the rich tapestry of flavors, aromas and traditions that are part of wine, evoking an emotional connection with those who taste it. The new image not only captivated the eye, but also redefined Cabeça de Toiro's identity, becoming a visual manifestation of the brand's commitment to excellence, innovation and authenticity. Over the years, this image continues to be a beacon that guides the path of wine, keeping the flame of tradition burning while embracing modernity.
Today, the Cabeça de Toiro brand remains an icon of Portuguese wine, a union between the traditional and the contemporary, a celebration of body and soul, and a testament to the passion rooted in its essence.
"BULL HEAD. IT'S AN ATTITUDE"
In 2014, winemaking experienced a revolution with the Atitude Girl campaign, which brought a new approach to the Cabeça de Toiro brand, celebrating authenticity, self-expression and culture. This bold campaign was more than an advertising strategy; it was an affirmation of attitude and individuality.
The brand takes a new step with the slogan: "BOLL'S HEAD. IT'S AN ATTITUDE". This motto reflects the essence of the brand, connecting tradition and modernity, and invites the consumer to explore an authentic Portuguese wine that offers a unique sensorial experience. "IT'S AN ATTITUDE" symbolizes the brand's commitment to wines that transcend the ordinary, expressing the depth of the culture and soul of Portuguese wine.
NEW SIGNATURE, NEW CAMPAIGN, NEW CONCEPT
2021 | A New Era of Excellence
November 25, 2021 marks a historic moment for Cabeça de Toiro, a wine that has been synonymous with attitude and innovation for 25 years. With an iconic campaign that challenged convention and celebrated audacity.
After years of an irreverent campaign that celebrated "25 years of Attitude", the time has come to take a new step. Cabeça de Toiro reinvents itself, emerging as a true Tagus wine, an ode to the oenological excellence that the region offers. This evolution is highlighted by a signature that is more than a phrase, it is a challenge: “Leave the Herd”. A statement that encourages emphasis and refusal to be average.
To mark this new chapter, two extraordinary wines were launched: Cabeça de Toiro Grande Reserva White and the special commemorative edition Cabeça de Toiro grande Reserva 25 years old.
These wines are the result of an unwavering commitment to quality, combining tradition and innovation.
On November 25, 2021, the anniversary celebration was a multifaceted event. Press, customers and suppliers gathered to celebrate this significant moment. It was also the day that the new campaign, "Sai da Herada", was launched across the country.
From the streets to social media, Cabeça de Toiro now shines on billboards, digital billboards, LEDs, magazines, newspapers and even ATMs, spreading the message of imbalance in "normality".
This new campaign is not just an aesthetic change, but rather an affirmation of an approach to wine that challenges limits and seeks excellence in every glass. With "Sai da Manada", Cabeça de Toiro invites everyone to join this journey of authenticity and quality.
A new concept, a new signature and a new campaign - Cabeça de Toiro continues to mark its presence in Portugal's wine history, always standing out and claiming to leave the average.