An innovative image that brings the sea into the glass and invites consumers to dive into the summer spirit.
The iconic Lagosta Vinho Verde DOC brand presents its Summer 2025 Special Edition — a fresh and playful proposal that promises to brighten up the hot days with creativity and flavour. With an original label and a unique brand activation, the highlight goes to the "In Search of the Lobster" contest, which literally invites consumers to dive into the bottle.
The Sea Inside the Bottle
The Summer 2025 edition features a bold and innovative visual concept: the label is applied exclusively on the back of the bottle, printed on the reverse of a transparent adhesive film. Through the wine's clarity, a colourful underwater world is revealed, creating the illusion of looking into an aquarium. This immersive effect reinforces the brand's connection to the marine universe, conveying freshness, lightness, and fun — core values of the Lagosta brand.
"In Search of the Lobster" Contest
To make the experience even more interactive, the brand launches a fun challenge: to find how many lobsters are hidden on the label. To participate, consumers simply need to purchase a bottle of the special edition, count the lobsters visible in the illustrated seabed, and submit their answer at the official website www.lagostavinhoverde.com.
Participants will have the chance to win summer prizes such as branded beach loungers and limited-edition tablets. A campaign that strengthens the bond between the brand and its consumers, promoting the playful spirit that defines the most irreverent Vinho Verde on the market.
A crisp, light edition – perfect for summer
With 9% alcohol content, the Lagosta Summer Edition maintains the light and fruity profile that defines the brand's Vinho Verde, now with an image even more aligned with laid-back summer moments — whether at a sunset dinner, picnic, or poolside gathering.
About Lagosta
Since 1902, Lagosta has been a benchmark brand in the Portuguese Vinho Verde universe, known for its freshness, consistency, and close connection to nature and the sea. Present in over 50 markets, the brand continues to reinvent itself, captivating new generations of wine lovers.
